Panasonic has been committed to 45 years of excellence, starting in 1967 with the Security and Exchange Commission’s approval of the sale of 40% of the company’s capital to Matsushita Electric Industrial Co. Ltd. on September 14 of that year enabling PEC to become a joint venture corporation. Ten days after that historic pact, the country’s first “National” brand television set came off PEC’s assembly lines: the 16” model, the 16U. On the first working day of October, PEC held its first General Morning Meeting during which the company’s General Principle and Creeds were introduced and read. The said principle and creeds were based on Matsushita Electric’s basic business philosophy and were localized by PEC founding chairman Jesus V. Del Rosario.
1968 - Panasonic introduced direct sales to its dealers and started producing electronic components.
1969 - Panasonic achieved its 10,000th TV production; MEI Executive Vice President Arataro Takahashi visited PEC; registered with the Board of Investments as a local manufacturer of electronic products under Republic Act 5455.
1970 - Panasonic purchased 3.7 hectares of land from Singer Industries, located along Ortigas Avenue Extension in Taytay, Rizal. The new site became the center for PEC’s manufacturing activities and its head office; the first cornerstone laid on the Taytay property was that of the Electronics Building for the facilities of the Audio and TV departments. Within the same year, PEC started producing transistor radios and cassette decks; produced its 10,000th stereo set.
1971 - Panasonic set many milestones and important changes: registered with the Board of Investments under RA No. 6135 as a preferred non-pioneer enterprise for the manufacture and export of electronics products; on April 2, its TV Department moved to the new factory site in Taytay, Rizal achieving the following month, May 19, its 50,000th TV set production; established its Dry Battery plant on June 10, followed by Audio Department’s moving to the new factory sites on September 1; PEC’s Electrolytic Capacitor operation began; installation of the first and only industrial television transmitter in the country on August 15; the Battery Department manufactured the first production run battery on September 1.
1972 - Panasonic established local sales and business offices to provide sufficient services to customers; registered with BOI under RA 6135 as a preferred non-pioneer enterprise for the manufacture and export of electrolytic capacitor; set up in Taytay the first and only Electrolytic Capacitor manufacturing plant in the Philippines despite the challenges of the declaration of the martial law in the country.
1973 - Panasonic received its certificate of registration as Pioneer Export Producing Industry for its Electrolytic Capacitors Plant from the Board of Investments; the first batch of model TR-5121 LB TV sets was sent to South Vietnam; inaugurated its first National Showroom in Makati Commercial Center; achieved its 100,000th TV set production; started the actual production of electrolytic capacitor.
1974 - Panasonic, through PEC, absorbed Engineering and Manufacturing Corporation (EMCOR), a service company of National products; produced its 50,000th stereo set; marked its entry into the white line field market when it launched the Super Jumbo Washing Machine; produced its 50,000th National Stereo set.
1975 - Mr. Jesus V. del Rosario launched the JVR Scholarship Grant as his personal social outreach program for the out-of-school youth; established Precision Appliance Corporation (PACOR) which manufactured the National white line products; instituted the Manpower Training Center, which was charged with the formulation of planned, systematic and organized training programs either in-plant or with outside training organizations.
1976 - Panasonic’s Stereo Radio Department was changed to Audio Department; introduced the National Jet cycle refrigerator in the market; produced its100 millionth piece of National battery; PEC’s first Waste Water Treatment Plant was set up.
1977 - Panasonic produced its 50 millionth electrolytic capacitor; Mr. Masaharu Matsushita of MEI, Japan graced PEC’s 10th anniversary celebration; introduced the National automatic rice cooker in the market; installed the National Solar Clock, the only one of its kind in the Philippines then in its Taytay Factory Complex.
1978 - Panasonic appointed MADEL Sales Corporation as PEC’s marketing arm of National products; purchased additional industrial land of 11,828 sq. m., adjacent to its factory site in Taytay, Rizal; commemorated the first export shipment of “National Panasonic” flashlight batteries to the United States of America; PACOR began production of National electric fan.
1979 - Electric Fan Department was set up by PACOR; Audio Department produced the company’s 100,000th record changer player; PEC inaugurated its color TV export line and shipped 900 sets of color TV wired chassis to Illinois, USA, its first commercial scale export product; National Panasonic (Phils.), Inc. was adopted as a corporate name in place of Madel Sales Corporation; the company commemorated the production of its 100 millionth electrolytic capacitor.
1980 - The company’s Dry Battery Department attained its 200 millionth local sales volume and 20 millionth export sales volume; the Board of Investments approved the merger of PEC and PACOR with the former as the surviving company, carrying on the official corporate name; PEC made its first export of dry batteries to Puerto Rico; Panasonic made its first export of 1,000 color TV wired chassis to Venezuela and attained 100,000 units cumulative color TV chassis export to USA; PEC achieved its 500,000th TV set production.
1981 - Dry Battery Department commemorated its first shipment of K-Mart brand battery to Australia; Panasonic started its new color TV assembly line and commemorated its first shipment of complete color TV sets to South America; PEC achieved its 100,000th National electric fan production; MEI president Toshihiko Yamashita made a brief visit to PEC and NPPI; the Ministry of Labor and Employment (MOLE), headed then by Minister Blas F. Ople, awarded a Certificate of Recognition to the Labor/Management Coordinating Committee (LMCC) of PEC; PEC commemorated its 200 millionth electronic component production.
1982 - NPPI earned the Sapphire Award in the 1981 Packaging & Distribution Improvement Contest sponsored by the Quality Assurance Division of MEI for all its affiliate companies; Mr. J earned a Plaque of Appreciation from the International Electronics & Technical Institute during its Eight Commencement Exercises in grateful recognition and appreciation of his valuable contribution to the advancement of technology; PEC commemorated its first export shipment of die sets to P.T. National Gobel (NABEL) of Indonesia; PEC commemorated its 200 millionth electrolytic capacitor production; PEC commemorated its first production of the National Electric Iron and its delivery thereof to NPPI; Panasonic marked its 300 millionth dry battery production achievement.
1983 - PEC commemorated its 1 millionth TV set production achievement; Panasonic inaugurated the establishment of its Parts Department, and its first variable resistor production; PEC marked the achievement of its 100,000th refrigerator production; first shipment of tuner parts export to Japan.
1984 - PEC commemorated its initial export of variable resistor to Malaysia; marked the shipment of its Washing Machine parts export to NABEL (Indonesia); NPPI conducted the First National Specialty Shop Business Seminar at the Manila Garden Hotel.
1985 - Celebration of the first shipment of line filter export to MACO in Japan; PEC marked the achievement of its 500,000th electric fan production; PEC introduced its “GEM” fashion refrigerators in the market; the company’s Technical Center was established to concentrate on product development and monitor market.
1986 - First shipment of washing machine tub to NABEL (Indonesia); production achievement of 500 millionth electrolytic capacitor; signing of Technical Assistance Agreement with Matsushita Communication Industrial Co., Ltd. (MCI) for PEC to manufacture and export floppy disk drives; first production and export of electric food warmer to Japan; inauguration of first production and export of flashlight to USA.
1987 - Commemoration of the first export of floppy disk drives to South Korea; the first “National Appliance Fair” was held at the Araneta Coliseum; celebration of the 20th Anniversary of the Joint Venture, attended by Mr. Akio Tanii, MEI president as well as by Her Excellency, Mrs. Corazon Aquino, President of the Republic of the Philippines; commemoration of the 1,000,000th production achievement of black and white TV and 100,000th production achievement of color TV.
1988 - Introduction of the first “National Window Type Air Conditioners” and of the first locally produced “National Stereo Karaoke”; commemoration of its first production of room air conditioners; started to carry the Panasonic brand of microwave ovens; introduction of the Panasonic brand of Video Home System (VHS) machine; inauguration of the Air Conditioner Dep’t.
1989 - Achievement of the 100,000th washing machine production; started to carry Panasonic Video Camera; inauguration of the new three-storey building for the TV Department and TV production line; started to carry Technics Hi-Fi Component System.
1990 - Inauguration of new Painting Line at the Ref. Dep’t.; PEC inaugurated its new UM-1 Finishing Line at the Dry Battery Department and celebrated its achievement of one millionth flashlight production; PEC and NPPI merged, with PEC surviving. Merger was decided to strengthen management composition and streamline operations; inauguration of the Heat Exchanger Assembly of the Air Conditioner Department; purchase of 21 hectares of industrial land at the Laguna Techno park in Sta. Rosa, Laguna for the new factory complex of PEC and MCP.
1991 - Production achievement of one billionth electronic component; citation of PEC as “Employer of the Year” by the Municipality of Taytay; total Distribution Center (TDC) Building inaugurated; citation of PEC as “Employer of the Year” by the Province of Rizal; citation of PEC as “Outstanding Countryside Investor of the Year” (Foreign Investment Category) by the Philippine Chamber of Commerce and Industry; one millionth electric fan production achievement; XVIth SEA Games held in Manila with National Panasonic as one of the four major sponsors.
1992 - Citation of PEC as “Most Outstanding Company in Operations Management” for 1991 by the Asian Institute of Management (AIM) and Japan Air Lines (JAL); production achievement of 300,000th rice cooker; first export shipment of PEC-produced oven toaster; production achievement of the 500,000th National Refrigerator; the Washing Machine production line was made a separate department. The General Affairs Department was established to support the administrative activities and improve further PEC Management Control; celebration of the 25th Anniversary of PEC and citation of MEI president Akio Tanii by President Fidel V. Ramos for MEI’s role in countryside development; adoption of the new corporate name: Matsushita Electric Philippines Corporation (MEPCO); production achievement of 5 millionth flashlight and launching of Panabright FF-025 Flashlight model in the local market.
1993 - The Asian Institute of Management awarded the 1992 Asian Management Award for People Development to MEPCO; production achievement of Washing Machine reached half million; the Human Development Center (HDC) building was established; MEPCO launched the Philippines’ first no-mercury added batteries; the Air Conditioner Building in Sta. Rosa was inaugurated. Philippine First Lady Amelita Ramos graced the occasion; first export shipment of Laundrynette Washing Machine to Dubai and other countries in the Middle East.
1994 - Home Appliance Department marked its first export shipment of oven toasters to Malaysia; the Aircon Department shipped Panasonic brand air conditioners to Hong Kong for the first time; groundbreaking ceremonies for the Mindanao Regional Office and Warehouse Building in Davao City; groundbreaking ceremonies for the second building at the Laguna Techno park in Sta. Rosa.
1995 - Marked the ISO 9000 Kick-Off Ceremonies; MEI president Yoichi Morishita visited MEPCO’s Taytay factory complex; Home Appliance Department made its first export shipment of oven toasters to Japan; Television Department passed the ISO 9002 audit conducted by the SGS International; MEPCO adjudged one of the winners in the “Search for the Healthiest Workplaces in the Province of Rizal.”
1996 - Television Department earned the ISO 9002 Certificate by the Societe Generale de Surveillance (SGS) International; inauguration of MEPCO’s second building on the company’s 21-hectare compound at the Laguna Techno park in Sta. Rosa, Laguna; commemoration of washing machine’s 1 millionth production and sales achievement; MEPCO earned the “Top 25 Healthy Workplaces in the Philippines” award from President Fidel V. Ramos during rites held at Malacanang; MEPCO became the first local manufacturer of non-CFC refrigerators and was formally recognized during the “Handover Protocol” on September 25, 1996 held at the main office of the Department of Environment and Natural Resources.
1997 - Panasonic opened its new Northern Luzon Regional Office and Warehouse in Pampanga and its new Visayas Regional Office and Warehouse buildings in Mandaue City;
MEPCO became a total ISO 9002 certified company with the certification of all its manufacturing departments by the Societe Generale de Surveillance (SGS); with the support of MEI, MEPCO signed with the National Centennial Commission on July 11, 1997 a contract of sponsorship for the EXPO PILIPINO, the focal point in the celebration of the Philippine Centennial; MEI Executive Vice President Masayuki Matsushita graced the 30th Anniversary of the company; the company donated P1 million for the Pasig River, “Piso Para sa Pasig” rehabilitation project.
1998 - ISO 14001 Certificates were awarded to Matsushita Group in two separate occasions: Sta. Rosa Plant earned certificates from Lloyd’s Register Quality Assurance (LRQA) and SGS Philippines; for its successful conversion to non-ozone depleting substances technology, MEPCO earned a Certificate of Recognition from the Department of Environment and Natural Resources on July 23, 1998; MEPCO – Taytay Plant was cited as one of the “Top 25 Healthy Workplaces” in the Philippines for 1998.
1999 - President Fidel V. Ramos visited the Panasonic DVD Theater built at the EXPO PILIPINO in Pampanga; after becoming a sales division-company of MEPCO, National Panasonic Sales Philippines (NPP) was relocated to MEPCO - Taytay Plant compound in April; Consumers Union of the Philippines recognized MEPCO as the 1999 Most Outstanding Manufacturer of Air Conditioner; Matsushita Group launched the Panasonic Scholarship Program (Philippines).
2000 - Certificates were awarded to the first recipients in the Philippines of the Panasonic Scholarship Program that provided them with the opportunity to pursue a master’s degree in Japan; various local governments and NGOs in neighboring towns expressed their gratitude through letters of appreciation to MEPCO for the company’s donations of office tables; “National” and “Panasonic” were again included in the top three Super Brands in the 2000 Reader’s Digest Asia’s Super Brands survey.
2001 - MEPCO and the Department of Science and Technology launched a cooperative research on gas injection technology; ABS-CBN Foundation used Panasonic products for its educational program that provides TV and video equipment, and educational tapes to public elementary schools in the country; MEPCO was one of the 11 finalists in the Employer’s Confederation of the Philippines “Kapatid Awards 2001”; the Middle Management Course was offered locally for the first time.
2002 - National and Panasonic brands were again adjudged as two of the preferred brands in the market in the 2002 Readers’ Digest Super Brand Awards; MEPCO took the “Outstanding Manufacturer of Washing Machine Award” during the 13th Annual National Consumers Award; various projects were implemented following the commemoration of MEPCO’s 35th Anniversary in September 2002: medical-dental outreach program, launching of the Panasonic Scholarship for Philippine Colleges and Universities, development of the Taytay Mini-Forest Picnic Park, adopt-a-school program, construction of the company’s gyms, and the like.
2003 - MEPCO captured the Most Outstanding Countryside Investor Award during the 28th Philippine Business Conference graced by Her Excellency Gloria Macapagal-Arroyo; on January 22, MEPCO commemorated the Window-type Aircon Export inauguration and the first shipment of air conditioners for export; the ceremonial switching of the button during the 2003 Dealers Convention marked the start of the company’s adoption of the unified brand: Panasonic.
2004 - In support of the promotion of the brand unification activities, the company held the first national Panasonic Thinknology On-the-spot Idea Writing Contest for school children, Grades I to VI; PMPC kick-started the first delivery of Panasonic Flat TV FJ Series to the dealer stores; living up to its commitment to society, MEPCO donated goods and cash to the victims of flash floods in REINA (Real, Infanta, and Gen. Nakar) areas in Quezon, and in the southern part of Mindoro.
2005 - The company officially changed its corporate name from Matsushita Electric Philippines Corporation (MEPCO) to Panasonic Manufacturing Philippines Corporation (PMPC); Panasonic unveiled its Oxyride battery, dubbed “the power-for-the-next-generation battery with its longer power capacity”; PMPC earned the OHSAS 18001 certification, highlighting the company’s dedication to provide employees a healthy and safe workplace; the Association of Southeast Asian Nations accorded PMPC with the certificate of eligibility to participate in the ASEAN Industrial Cooperation scheme or AICO with Panasonic affiliates in Malaysia.
2006 - Panasonic donated P500, 000.00, through the Department of Social Welfare and Development, and P2, 155, 000.00 to the Social Action Center of the Diocese of Maasin. The funds assisted the government in rehabilitating mudslide victims in St. Bernard in Southern Leyte; the new generation Panasonic “LUMIX” digital still cameras and E. CAM models, another breakthrough in digital technology, were launched before the media; IMAX Corporation partnered with Panasonic in providing the ultimate viewing experience in the country.
2007 - PMPC implemented various projects and activities in celebration of its 40th Anniversary such as the unveiling of the statue of PMPC’s founding chairman Jesus V. Del Rosario, Panasonic Wheel-A-Hope, medical missions, product donations, and the inauguration of the Kalikasan Center at Taytay National High School built through PMPC’s resources; Cooling Sales Department introduced the new model for inverter split-type air conditioner; MEI President Fumio Ohtsubo gave a fresh breath of hope and much needed encouragement to members of Panasonic Family during his historic visit to PMPC.
2008 – The Company’s Refrigerator Division marked its 3 millionth unit production; PMPC received the “Most Outstanding Washing Machine Manufacturer” award; conducted “Revisiting BBP” seminars with top management taking the lead in offering seminars to all employees in celebration of the 90th anniversary of MEI; launched the Viera Plasma and Viera LCD models; Panasonic launched the “Helping Hand” project for the dealers and communities affected by “Typhoon Frank”; PMPC, together with other members of Panasonic Group worldwide, marked Panasonic’s name change and brand unification. Effective October 1, 2008, Matsushita Electric Industrial Co., Ltd. has become Panasonic Corporation (PC); Panasonic showcased its continuing commitment to the reduction of environmental burden and preservation of the ecosystem as it joined the Eco Products International Fair 2009. Among the Company’s visitors during the exhibit were Her Excellency President Gloria Macapagal-Arroyo, former Philippine President Fidel V. Ramos, and former First Lady Amelita “Ming”Ramos.
2009 – PMPC celebrated its 1st Lamp Shipment Ceremony (initially to sell compact fluorescent lamp models); conducted ECO-RELAY activities in schools and nearby communities; Panasonic donated 1.25 million pesos to the victims of Typhoon Ondoy through GMA Kapuso Foundation and ABS-CBN Foundation; more than 2 million peso-worth of flashlights and batteries were also donated to various institutions; GfK Philippines recognized Panasonic as the top selling brand for household refrigerators in the country; PMPC received its new UMS Standard Certification (ISO 9001: 2008; ISO 14001: 2004; OHSAS 18001: 2007) from SGS-Philippines; Panasonic emerged as the overall champion in the Fire Brigade Competition conducted by the Laguna Technopark Association.
2010 – Together with the Asian Institute of Management (AIM), PMPC organized the Japan Electronics and Information Technology Industries Association (JEITA)-sponsored forum entitled “Leadership Challenges in Difficult Times;” PMPC brought the schoolchildren of Simona Elementary School to Lamesa Eco Park in Quezon City to highlight the purpose of Panasonic Eco-Relay activities; in observance of the Panasonic Eco Lunch Hour in October, PMPC management and staff indulged in “kamayan” and using banana leaves to lunch on; Panasonic served as sponsor of the Renewable Energy Conference and Expo Manila 2010 (RE-2010); PMPC donated Plasma TV units to the “I Build” campaign of Habitat for Humanity Philippines (HFHP) for monitors in the latter’s exhibit caravans in various malls and schools in the National Capital Region and nearby provinces; Laguna Lake Development Authority (LLDA) conferred the “Lakan ng Lawa Award” to PMPC for the Company’s attainment of a BLUE rating for the 5th Cycle of the Laguna Lake Region Public Disclosure Program; PMPC received the Silver Award from the Institute of Corporate Directors (ICD) score in the Corporate Governance Scorecard; GfK Philippines recognized Panasonic as the 2010’s best selling brands for refrigerators.